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Why we say "Your eyes won't believe your face!"

Only from Physicians Formula can you find the latest, innovative products made especially for sensitive skin. As the experts in bringing color correction to the masses (a concept previously used only by makeup artists), Physicians Formula continues to introduce unique and easy-to-use products that will help you hide those nasty imperfections and uncover a more beautiful-looking complexion. You can also look to Physicians Formula to introduce the latest department store concepts but without the department store price tag!

But this isn’t done at just any cost. From its inception in 1937, Physicians Formula remains steadfast in its pledge to create and manufacture high-quality, hypoallergenic cosmetic and skin care products. It is committed to creating innovative products that meet your specific needs while meeting the more rigorous standards of the cosmetic industry. In fact, many Physicians Formula products are so gentle that they are recommended by allergists, dermatologists and plastic surgeons.

The term hypoallergenic is more than just a cosmetic claim for Physicians Formula. It is the basis for every product that is created. Physicians Formula honors this claim through stringent product testing and quality control. In fact, Physicians Formula products are formulated without 132 known irritating ingredients still found in many cosmetics on the market today.

However, this doesn’t mean you have to sacrifice fashion for your face. Although every Physicians Formula product is made with all the seriousness needed to produce gentle formulas, it is also created with all the fun and glamour that makes cosmetics the pleasure of women everywhere!